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Woven Space for Rimzim Dadu Menswear

Growing Extrusions

Orproject has designed Woven Space, an immersive retail space for renowned fashion designer Rimzim Dadu, celebrated for her innovative use of woven metal strips in custom fabrics and garments. Inspired by the designer’s brand identity, Orproject employed a similar metallic weaving technique to create the store’s three-dimensional fabric.

Upon entering, individual threads that were computationally generated by a cell growth simulation greet the patrons, gradually increasing in density and volume as they progress through the linear space. This forms an immersive, dynamic pattern that envelops customers throughout their journey. Like an architectural veil, the structure folds, bends, and peels away, creating a fluid material flow.

The layered and woven three-dimensional patterns dramatically enhance the shopping experience by creating intimate, private moments for customers to explore garments, guiding visitors through the store to reveal new designer pieces, providing a dynamic backdrop for merchandise display, and fostering an immersive connection between clothing, space, and customer. The woven structure seamlessly integrates all functional store elements, including shelving, hangers, customer service desks, lighting, and mirror spaces.

By incorporating Rimzim Dadu’s signature metallic weaving technique, Orproject’s design creates a harmonious union between fashion, architecture, and customer experience, making Woven Space a truly unique retail destination.

Project Credits

Client: Rimzim Dadu
Location: DLF Emporio, New Delhi
Project Partners: Rajat Sodhi, Christoph Klemmt
Design Team: Komal Sodhi, Josep Campoy, Tejas Nirula
Photography: Suryan and Dang and Orproject
Models: Radhika Bopaiah, Antriksh Rao
Stylist: Harshita Joshi
Completion: 2024