Amit Aggarwal Boutique
Waving walls for Amit Aggarwal flagship store
Orproject was asked to design a partition system for fashion designer Amit Aggarwal’s flagship store in New Delhi. Amit Aggarwal’s work is known for its use of novel materials and the textures, transparencies and reflections it creates through custom fabrics and sculpted dresses. In designing for our client’s boutique, it was our aim to complement our client’s approach by creating similar textures, transparencies and reflective spaces at an architectural scale. We therefore applied our research into complex patterns and geometries to the creation of a unique shopping experience.
Based on the programmatic requirements within the store, the flowing spatial divisions are positioned between focal points such as entry, seating and counters that the interior designer placed across the space. These walls are designed as architectural-scale waving fabrics out of reflective sheet material that is hung from the ceiling. Through the different curvature and spacing of the panels they create shimmering light reflections and varying opacities and transparencies depending on the point of views. While moving across the spaces, the visitors experience passing silhouettes, fleeting glimpses and exaggerated and diminished reflections. The flowing walls form the background to Amit Aggarwal’s similarly flowing and evocative collection of dresses.
Client: Amit Aggarwal
Location: New Delhi, India
Project Designers: Christoph Klemmt, Rajat Sodhi
Project Team: Ananya Kango, Balaji Mohan Rajkumar, Komal Sodhi
Interior Design: Ava Studio
Model: Radhika Bopaiah
Stylist: Pushkin Bhasin
Photo Credits: Orproject, Shovan Gandhi, Suryan & Dang